Establishing a digital marketing strategy for IT companies is still a challenge for businesses in the sector. Despite being leaders in innovation, B2B IT companies have not yet managed to define digital marketing actions that actually work for their business.
Therefore, many end up resorting to the same B2C tactics and scaring away dozens of potential customers with, for example, newsletters that seem to indonesia email list 5 millions contact leads sell complex business solutions as if they were “shoes”, or the “abuse of creativity” on social networks such as Snapchat, Instagram and Pinterest.
Check out some good practices below that can put digital marketing for IT companies on the right track for generating leads and strengthening the brand with prospects, customers and partners:
Create content for your customers’ pain
A content marketing strategy is important in B2B, especially for IT companies that rely on complex and specific business solutions. But there’s no point in creating content without any criteria. You need to address the pain points of your buyer personas.
A “buy now” or “click here to buy” newsletter may even bring your company some contacts, but it is content in its richest form that allows customers to learn about the solutions you suggest and understand why your company is the best option to solve their problem.
If your company offers, for example, a security solution b2b companies: 5 steps to your social media marketing strategy focused on e-commerce, create rich materials (whitepapers, e-books, infographics, webinars, etc.) about fraudulent activities on e-commerce platforms and offer a solution.
In B2B, buyers are much more likely to trust suppliers who understand the specific challenges of their market than those who simply try to sell their product at any cost.
Simplification is key
IT organizations often forget that the people they are trying to reach (usually executives) may not be familiar with the technical vocabulary of analysts.
Business leaders often know they need a solution to help them calling list achieve greater security, for example, but they are not familiar with terms like “data containers.” They will understand better, however, if you frame their problem in business terms and explain how your solution can solve it, whether by reducing operating costs or streamlining critical processes, for example.
An efficient digital marketing strategy for
IT companies does not involve “complicating the content” to reach prospects, as they will only end up taking longer to understand what you meant.
The help of a digital marketing team specialized in B2B can make a difference in developing an efficient strategy, as it has professionals capable of conveying the company’s message in a way that is easy to understand and generates engagement.