The entire world of marketing is increasingly gaining momentum digitally. Digital Marketing Trends The success or failure of marketing measures is no longer determined solely by the chosen strategy. It’s also important whether the strategy is in tune with the times . One way to achieve this is to align with current trends. We present highlights of what’s currently (and potentially in the future) resonating well.
Three important directions for trends in digital marketing
There are three areas in which trends are having a significant impact: online marketing, content marketing and SEO, search engine optimization.
Not all trends may suit everyone. However, it seems essential to pursue a israel phone number library digital marketing strategy that, on the one hand, fits your company’s image, but, on the other, also allows for new, creative impulses.
Trend 1: Marketing becomes more personal (online)
Let’s start with a trend that is no longer a trend, but the headline confirms it: Digital Marketing Trends Influencer marketing is currently overcoming the hurdle of becoming an established marketing tactic. This is due to its broad acceptance. In a study, almost 60 percent of marketers who use influencer marketing confirmed its effectiveness. Half of these marketers are planning to increase their budget for 2022, while 10 percent say it is the marketing form with the highest ROI. What’s new about it: It
‘s not just the top influencers who are in demand. Many companies rely on so-called micro lead generation cta -influencers , whose follower count ranges from a few thousand to several tens of thousands. They make up for their smaller reach with greater influence and proximity to the community.
Another trend is the growing emphasis on corporate social responsibility . Digital Marketing Trends This is less due to the importance placed on it by marketers. Rather, it is due to the increasingly loud demand from consumers. Especially over the last three sault data years, the general situation of employees has come into sharp focus. Users were already sensitized by developments in data protection. Consumers are now demanding transparency about companies’ ethics and social conduct.
Of course, a lot is happening on social media as well . And most of it is happening in parallel. This creates many complex connections all at once. So many, in fact, that we’re publishing separate articles on them.