It’s been proven that every second buyer views an average of three to Content marketing becomes five pieces of content from a company before making a decision or contacting sales. Likewise, every second potential customer expects companies to offer relevant content that captures their attention:
- Video marketing has long been considered the number one effective content format, and one in four marketers confirms it is the most successful marketing tool (27%). The trend is increasingly moving toward so-called short-form videos, as short videos serve all learning channels and don’t overwhelm attention. These videos are a maximum of 2 minutes and 30 seconds long . However, other proven formats will retain their importance or will continue to expand.
- First and foremost, the corporate blog. Content marketing becomes This type of content has been established over the years and continues to grow in importance. 56 percent of marketers attest to the effectiveness of their blogs. Here, too, 10 percent say that the highest ROI is generated by their corporate blog.
- Content marketing is increasingly being complemented by expanded italy phone number library technological possibilities . In addition to podcasts , which are now enjoying widespread acceptance (and will continue to do so), virtual experiences are on the rise. Elements of virtual reality and augmented reality are becoming increasingly popular. They allow consumers to immerse themselves in email cta return on investment brand worlds or show the effect and appearance of products in their immediate environment.
- In addition, marketers are increasingly using professionally created infographics to better present all the facts behind products and services and thereby attract leads.
Trend direction 3: SEO goes deeper
A key goal of marketing has always been improved perception . Digitally, this is only possible if you align yourself with the requirements of search engines:
- Keyword optimization is considered a key priority. The use of Search Insight Reports is increasingly being promoted. These analyses provide analyses of search processes and user behavior that are used to create content. As an alternative to this comparatively high level of effort, most smaller marketing teams use so-called content optimization using search-driven keywords —wording that sault data corresponds to user search queries.
- Optimizing content for mobile devices is becoming even more important. Over half of annual online traffic now comes from mobile phones or tablets. Two-thirds of all experienced marketers consider investing in such optimization to be essential. This is also because Generation Z, with its mobile, digital connectivity, will increasingly develop purchasing power. Therefore, marketing now optimizes not only websites but also email campaigns for mobile devices.
- Another SEO trend is the optimization of content history for companies. Content marketing becomes Keeping content fresh and up-to-date is rewarded by search engines. And especially when given a new purpose, old posts offer new opportunities: as a webinar, podcast topic, or new blog post. This allows content to efficiently retain its relevance for search engines. Marketers also pay attention to the SEO of photos and videos. This is not least because voice searches have long since passed the trend stage in search engines.