Understand why email is important in prospecting customers
Prospecting for customers is very important to start your sales. And its second step, sending emails, is an important stage […]
B2B Lead
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Five reasons why users unsubscribe from newsletters
Email marketing is certainly one of the most efficient strategies for promoting a brand’s product or service. According to a
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How to Use Data in B2B Content Marketing
Data and content: These two often seem to butt heads, mainly because they are very different at their core. However,
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Three Proven B2B Sales Strategies to Win More Customers
Today’s buyers prefer to conduct their own research. And purchase selection without any influence from a supplier. This has made
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Four steps to creating your B2B persona
Building a B2B persona is not an easy task and requires a lot of research. That’s why we’ve prepared four
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How to Effectively Shorten a B2B Sales Cycle
B2B buyer journeys are becoming longer and more complex. When ask about buying cycles, one of the biggest challenges sales
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B2B buyers value contextual ads
There are many reasons why customers click on pay-per-click (PPC) ads, but new research suggests that they may turn to
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Paid campaigns can be more effective with SEO
PPC (paid campaigns) and SEO (search engine marketing) have their strengths and weaknesses, and you can use both tactics at
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The profile of the modern B2B buyer
A salesperson’s success depends on how well they know their customer. This includes both private information, which can be found
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Increasing leads is the biggest goal of B2B marketing
A survey conduct by Ascend, a research company focus on the Marketing area, reveal that the greatest demand from Marketing
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How to improve the results of your corporate blog
While corporate blogging is a widely us strategy—66% of all marketers and 75% of B2B marketers use blogs in their
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Five tips to help you create your B2B persona
In B2B marketing, it is important to create content. That is highly customiz to your potential prospect. This is why