CTA stands for Call to Action, and generally means a call to action. In the world of websites, it is a necessary way of thinking to encourage the next action.
Generally, a click button is a necessary item for the next action on a website. By getting the viewer to click the click button, the initial objective is achieved.
In addition to click buttons, text links and image links can also be used to direct users to other pages. By making good use of these, you can expect to encourage users to take the next action.
What is the effect of installing a CTA?
CTAs lower the psychological barrier for users to take action.
The hurdle for people browsing your site to special lead move on to the next step is high. Therefore, if you lower the psychological hurdle by providing a “button that makes people want to click” to increase your conversion rate, you can allow them to take the next action without feeling stressed.
CTA examples
From here on, we will introduce some actual CTA examples and types in detail. When installing a CTA, you need to consider the location and guidance method depending on the purpose. The examples given here are just general use cases.
Request information
It is often used to introduce the company or innovation hub can i expand my email list? services, and to guide users to request information materials. Buttons and other text-based guidance are also effective.
inquiry
Conversion rates for inquiries can change depending on the placement and design. Not only buttons and images, but also text format is effective.
Membership registration, blogs, SNS following, etc.
Membership registration and following up on social media can be a little more difficult than making inquiries or requesting information. It is important to be aware of the benefits to your viewers.
Product purchases and service applications
When purchasing a product or applying for a service, CTA is the most important aspect of the website. The key is to induce the viewer to want to business to consumer reviews purchase the product or apply for the service.When setting up a CTA, there are many other cases to consider in addition to the examples listed above. The optimal type and location of a CTA will vary depending on the purpose, but the basic structure and concept are the same, so it is essential knowledge for website creators.
Also, if you are unsure about the type of CTA to use, one option is to use a low-threshold conversion point as your CTA.