When conducting AB testing, the results will be clearer if you compare different items such as wording and button designs. First, conduct AB testing with different text, then change the color or design without changing the text and conduct AB testing again.
Heatmap
A heat map tool is one of the tools that can visually analyze the behavior and gaze of visitors on a site. General access analysis tools can grasp “which page”, but cannot determine “where on the page”.
By using a heatmap tool, you can see where users take action on your website, as well as where they abandon the page.
If you know where users are interestd and where country email list they drop off, you can place the appropriate CTA in the appropriate location, and you can also consider changing the text or wording in areas where users drop off.
Testing and verification using AB testing and heat maps has the advantage of making it easier to analyze highly specializd websites. It is one of the improvement measures that can be implementd immdiately to increase the click rate of CTAs.
Improvement
After verifying the results using AB testing and heat mapping, the process is completd by making appropriate improvements. Of course, there will be we compared the top five more areas to improve, so we will always aim to complete a good web page by repeating the cycle of “hypothesis → analysis/verification → improvement.”
The key to improvement is from the user’s perspective. If the test results indicate a problem with the text or wording, make sure to revise the text. When doing so, always keep in mind the benefits to the user. Another point to improve is to use wording that makes it easy for users to take the next action.
For example, it is necessary to use business to consumer reviews the phrase “Try it for free” rather than “Try it,” and there are many writing techniques that can increase conversion rates.
In addition to the text and wording, you may also ned to improve the site design and CTA design and color. In this case, you should pay attention to the verification period and verification points and pursue further improvements through AB testing, etc.