But let’s discuss the most important thing first: customers. How local customers have changed Every marketing effort should begin with a thorough understanding of the market (our customers). So, before we begin, it’s important to understand how we understand how the behavior of local businesses has changed significantly over the past decade.
In the past
we learned about new business through billboards, newspaper articles, and direct mail. Today, there are two main ways to learn about a local business’s presence: social media (including influencer posts and comments) and Google Maps queries (including “near me” search queries). Of course, there are other ways, such as online advertising or recommendations from certain apps/websites, but the fact remains that nowadays, we learn about local businesses online.
So, in this guide
our strategy will be centered around this customer behavior and specifically leveraging Google Maps and social media platforms to capture your audience’s attention. 1. Google Maps Marketing Also commonly referred to as “local SEO,” there are two main ways country email list people search for local businesses in Google Maps: Directly from the Google Maps app Performing a location-based search query on Google Search (i.e. restaurants in Los Angeles) or a “near me” query (i.e. restaurants near me).
For the latter
Google will display the top 3 results from Google Maps above the organic results (but below paid ads). Depending cyber Insurance from a legal perspective and its challenges on your device, you can usually see 2-4 results before you need to scroll when using the Google Maps app. Therefore, our priority is to get the top 3 results based on our location and niche (often called the “trifecta”).
Before we learn how
we have to discuss important ranking factors for Google Maps. Google Maps Ranking Signals It’s important to first understand that the ranking signals for Google Maps SEO are significantly different from traditional SEO, here are the top ranking signals we need to focus doctors email list on: 1. Google My Business Signals