The ‘business’ part of the well-being industry can be difficult to navigate, especially for self-employed professionals. You’ve developed your skills through specific training to help people through their own personal development journey. But actually finding the people that will benefit from working with you is another challenge.
It’s useful to think of marketing
as a way to connect with people you can help within your professional code of ethics. And always putting issues of safeguarding, confidentiality, security, and privacy first.
People can’t always articulate what help they need. It’s why you work through whatsapp data your assessment questions at your initial appointment with a new client – to pinpoint specific areas to work on. Using a quiz as a lead generation magnet helps you guide them through some of this initial thinking.
Why quiz lead magnets are good for you – and your clients
You may have concerns that using a quiz somehow trivialises your clients’ issues and the importance of getting professional support. On the contrary, having a familiar, non-threatening format encourages potential clients to take this first step.
Your unique quiz gives
your prospects a wide-lens look at their own situation, from Lead Magnet Ideas the safety of their device. However you word your questions, participants answer on a sliding scale, so their answers easily convert into numbers that can be used to demonstrate personalised data insights.
Here are 5 reasons why this benefits you and your clients:
Actionable insights – Your clients get quiz results that are immediately Kpi in marketing: assessing the effectiveness of promotion useful to them, based on their own thoughts about how they’re currently handling their health and well-being.
Pre-qualified leads – You only get inquiries from people who are already interested in Lead Magnet Ideas pursuing the type of treatment you offer. Pre-qualifying leads like this saves you from wasting time on people who bh leads need a different type of support. It can also help you see potential gaps in the market, where people want support that currently isn’t available.