Conversion rates?So, I’m a huge movie buff.When I was in high school, I dreamt about . One day marketing in hollywood or bollywood — working with celebrities, organizing press junkets and . Premieres, crafting clever taglines, creating trailers, and of course, teasers. The Best Email Tools for Lead Generation CampaignsThe success of a movie teaser . In generating buzz relies heavily on the theory that people respond to curiosity.Journalists have recognized . This for decades and recently, content marketers across various industries have argued the same, but .
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How much of an impact does it really have? In inbound marketing, does curiosity kill . The cat — or increase conversion rates?What is The curiosity gap?According to research from carnegie . Mellon, curiosity can be described as the space between what we know and what we . Want to know.The less a person knows about a topic, the wider The curiosity gap, . But if its too wide, you run the risk of being annoyingly vague.
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You want to . Leave your readers scratching their heads, not rolling their eyes.Whether it’s through a landing page . Or headline, it’s the marketer job to chile phone number library walk the fine line between providing just enough . Information to pique curiosity or tease the reader, while also making it clear what value . Lies ahead.How much teasing is too much?In july , goodui released a data story examining . The performance of different variations of an ebook landing page.
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The first landing page held true . To industry best practices clearly identifying a consumer pain point, how the offer presented a . Solution, and inbound marketing inbound marketing strategy: are you nurturing leads or driving them away? including a few bullets about the ebook’s talking points.The second, on the other . Hand, took a different approach by including social proof for increased credibility as well as . Offering premium tools a free -day course and an unnamed “bonus gift”, but remaining vague .
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About the ebook’s actual talking points.After days, the study found that the second variation’s conversions . Were an astounding less than the chile business directory first variation.This is a perfect example of leaving too . Much of a curiosity gap.Instead of teasing the prospect just enough to make them want . More, the variation scares them away by showing no clear benefit to converting and ultimately . Takes its toll on conversion rates.