Do you want to consistently attract your target audience and turn them into paying customers? Then, you need an automated sales funnel. Which is a system to collect their details and nurture them in a personalised way until they buy from you.
Since it consists of different stages and tools all.
Working together like a well-oiled machine, where does a lead magnet come into play? Simple: it’s the very first part of your sales funnel.
So, it can either set it off to
kill it before it even begins. Let’s master the former!
7 steps to using a sales funnel and lead magnet together
Here’s how to plan your lead magnet and sales updated 2024 mobile phone number data funnel so they work in synergy.
1. Attract your potential customers with a lead magnet
The first step is generating interest and compelling your target customers to engage with your brand. That’s your lead magnet’s job!
What is a lead magnet?
A lead magnet is a valuable free resource or incentive that you offer to your audience in exchange for their contact details, especially their email addresses.
It should be something your target customers are interested in, that positions your business as the logical next step and… that’s so good you almost feel bad giving it away for free!
There are all kinds of lead magnet ideas and formats, like eBooks, downloadable PDFs, webinars, free trials, discounts, and exclusive content. However, most of them are so overused Lead generation: what is it and why is it needed in simple words they’ve become You Can Use white noise. No wonder traditional lead magnets only convert at 3-10%.
So, to stand out, consider a quiz lead magnet. Because they’re personalised and dynamic, quizzes are so valuable that they convert at a whopping 30-50%!
For example, a marketing agency could bh leads create a “FREE Marketing Scorecard” with ScoreApp, automatically sending a personalised report to each participant.