Building a B2B persona is not an easy task and requires a lot of research. That’s why we’ve prepared four simple steps that can help you with this task:
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Gather the characteristics of your existing buyers
Any research should start with what you already know. Naturally, the purpose of creating your B2B persona is to uncover things you may not be considering. The easiest way to start this research is to take a look at your current data and information and kenya email list 1.3 million contact leads start building your persona map based on the information you already have and are familiar with.
You can also gather relevant information from analytics tools like Google Analytics and SEMRush. Both of these tools can help you uncover demographics, interests, needs, and what channels they use to access your information.
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Group common details
Once you’ve completed your survey, narrow down your discover five essential organic ranking factors results by finding the most common responses you’ve received from customers and subscribers.
Then, narrow down your research to determine the most important details that will affect how you communicate with your audience.
For example, if most people share the same challenge, this will be an important detail to include in your persona.
Here are some of the information you should determine at this step:
- Demographics (age, occupation, etc.)
- Behaviors (skill level, interest in your product offering, how they use your product or service, what they read and watch, etc.)
- Challenges and interests (see how to find your customer’s pain points)
- Email preferences (how often they want to receive emails, when they open your emails, etc.)
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Create separate personas
Now that you’ve found the common details about your mobile lead customers, organize those details into separate personas.
To do this, identify people in your audience with the same challenges and goals and group them into their own category. These different categories will represent different personas.
For example, if you’re a fitness instructor, you might have clients who want to build muscle and gain weight, and others who want to lose weight. Since they have very different goals, you should create two separate personas for these clients.
If you find that you need to gather more information about a certain persona, go back and do more research to find the missing information.