PPC (paid campaigns) and SEO (search engine marketing) have their strengths and weaknesses, and you can use both tactics at the same time – in fact, it’s very difficult to build a B2B marketing strategy without these two elements these days. Together, they are quite effective. Check out the main pros and cons of both platforms and how they work well together.
The Pros of Paid Campaigns
It is possible to generate results quickly.
Need results fast? Then you’ll love PPC. If your business is japan email list 2 million contact leads fast-paced and you’re not a perfectionist, you can create a campaign in a day. We don’t recommend it, but if you already have a list of keywords and landing pages, you can quickly write a few ads, set up campaign tracking, and launch your campaign in a single workday. Typically, however, it takes about a week to launch a campaign, and then at least another two to three weeks to optimize it.
You can control the spending
Adjusting your spending can affect the amount of traffic you get, but if you really want to run your campaigns on a low budget, you can. The opposite is marketing is often viewed as also true: if you have a budget available for these types of campaigns, you can use it wisely by focusing it on the highest converting keywords and ad groups.
You can see which keywords your ads are showing for and which keywords are converting (or not)
This is especially valuable information if you want to increase the quality of your leads. So don’t just look at the first conversion event – track your new prospects as far back as you can in the buyer’s journey.
If you can figure out which keywords are producing qualified leads, sales leads, and other revenue-generating actions, that’s invaluable information. It allows calling list you to bid with much more confidence on the high-value keywords. You may even be able to outbid your competitors if you don’t realize that those specific keywords are gold.
That’s not all you can do with this conversion data. You can also use it to fuel your content creation, perform an SEO content audit, or prioritize landing page creation and optimization.