A survey conduct by Ascend, a research company focus on the Marketing area, reveal that the greatest demand from Marketing professionals is still to increase leads and sales prospects – although there are still a number of barriers to this.
The research, “Marketing Strategies for 2019” mapp that for the majority of marketers (64%), increasing leads/sales prospects is the top priority of their italy email list 9 millions contact leads marketing strategy. In third place is improving brand awareness (61%), and increasing customer acquisition (61%).
Furthermore, only 34% of marketers said they were successful in achieving these goals – the majority said they were not successful in generating leads – although 73% of respondents said the effectiveness of campaigns and methodologies has improv.
B2B Customer Engagement
Engaging customers online and measuring digital marketing to track this data, you results are significant barriers to successful marketing strategies – at least 49% of respondents said they struggle to create tactics that actively engage B2B prospects.
Personalization of campaigns and strategies was also another point that respondents highlight as a necessity. Almost two-thirds (63%) of respondents consider data-driven personalization a very difficult tactic to execute.
In Brazil
In Brazil, the survey The Status of B2B Marketing in Brazil reveal that lead generation and sales generation continue to be the priorities, cit by 81.8% and 79.2% of study participants, respectively. The main change is in the next two main objectives on the list. If brand awareness was previously in third place, with 32.6%, this objective now occupies fifth place, being surpass by the objectives of increasing engagement and nurturing the lead base, both cit by 41.6% of respondents.
In 2017, lead quantity was cit more than lead quality calling list as a measure of return on work – both were cit by 58% and 52%, respectively. This year, lead quality was cit by 67.6%, while lead quantity was cit by 58.1%.
Prioritizing lead quality shows that companies are increasingly concern with focusing their resources on the select target, even if this affects volume. This is a smart approach, as it increases the chances of conversion, meaning that the resources spent on acquiring leads usually pay for themselves, in addition to increasing the customer lifetime value and increasing loyalty rates.