While corporate blogging is a widely us strategy—66% of all marketers and 75% of B2B marketers use blogs in their social mia content, according to a survey by Impact —not all business blogs are getting the results they ne to drive new business opportunities. If you’re looking to increase the impact of your company’s blog, these recent insights can help.
A survey conduct by Orbit Mia Studios – which has israel email list 1.2 million contact leads been conduct since 2014 – with more than a thousand business blogs point out some important conclusions – see below the summary of the main facts that lead some of the most successful B2B corporate blogs:
Focus on quantity and quality
The best-performing blogs are spending more time per post. To put this in perspective, in 2014, 50% of marketers survey said they wrote at least two blog posts in two hours. Today, that number has dropp to 27%. In contrast, the share of respondents who spend two to four hours writing two blog posts has increas from 30% to 45%.
This extra time is spent writing better, longer posts. Only 18% of blog posts were over 1,000 words in 2014; that number is now 45%.
And the increas time spent and post length pays off: respondents lead generation software: 3 providers compar also report having more success with posts of 2,000 words or more than with posts of less than 500 words.
But it’s not just longer content that matters. Business blogs with the greatest impact on results post at least daily, and are about three times more likely to have excellent results, than those that post new content on a less than weekly basis.
Recycle as much as you can
In blogging, as in the real world, recycling is an excellent, if underutiliz, practice.
As mention above, you ne more content and better content to stand out in today’s content environment, with many companies adopting the same practices. Here are three ways to achieve this without simply doing more work:
Create “evergreen” posts to always offer the latest tips on topics of ongoing interest. Then update and republish them regularly. Basically, this type of post offers content that is not evergreen over time – that is, it does not contain newsworthy content that “expires” over time.
Create blog posts bas on other content you’ve already calling list invest in producing, such as white papers, ebooks, infographics, and videos. This is especially important because analytics tools can help you figure out which topics are most relevant.
Another extremely important point is to update and increase content that has excellent performance – this helps to improve the ranking of these links.