Companies regularly face the question of how they can offer their customers added value .s trategic content marketing At the same time, they strive for optimized sales and marketing strategies. This interplay provides the ideal conditions for a truly customer-centric approach to marketing and sales: the corporate blog. In this article, we’ll give you tips that will help you better align your content marketing with the needs of your target audience, pre-qualify entire decision-making bodies, and generally increase user engagement and satisfaction.
Strategic content marketing requires
companies to engage intensively with the needs and challenges of their malta phone number library target customers. Only then can content marketing be created that truly reaches potential new customers, rather than simply publishing company perspectives. On the one hand, strategic content should convince target customers with genuine added value. On the other hand, customer feedback must also be taken into account. What does this mean in concrete terms?
From the very beginning, the inbound methodology has propagated the same mantra: Instead of presenting advertising messages to our target audience, we should create exactly the content our target audience has been waiting for.
This is the inbound principle! Content delivered according to this specification addresses the core interests of leads – i.e., strategic content marketing prospective customers . The linguistic similarity in German here is by no means facebook advertising content promotion coincidental. At the same time, good content offerings reinforce a company’s expert status. Above all, they have the potential to appeal to the entire staff in the buying center of target customers.
First, focus on communicating with your target customers – then on sales
The biggest initial mistake you’ll see in content marketing is focusing too heavily on your own products or services. Of course, we all do this, and rightfully so, to boost sales . However, the result is often first-person accounts of our everyday business life. We like to believe that product information and quality evidence are the best way to address customer concerns .
But let’s be honest: The perspective of the recipients – the potential new customers – is often largely ignored here; questions from interested parties are only partially answered. Features are described, but the benefits for potential customers are left out.
If we take it a step further, it becomes interesting to consider the questions the decision-makers, buyers, and decision-making bodies on the customer side have. All of these personas base their purchasing decisions on the quality of the answers providers provide them.
The goal of content marketing should therefore be to offer your target audience as a whole bulk data content that they perceive as valuable, informative, or entertaining; ideally, even a mix of all of these attributes. Develop personas from your target audience and approach your content in a multifaceted manner. This way, these personas reflect a large part of your target customers’ buying center. The result: You penetrate multiple departments of your target customers with strategic content.
Create informative content tailored to your industry or sector. The strategy here isn’t advertising, but providing valuable support.
Top examples of what a target group finds informative are the tools of our modern media generation:
- Best practices
- Tips
- Guidelines
- Case studies
- Answers to frequently asked questions
- Instructions
- explosive industry news
cto answer customer questions. The questions underlying the information therefore correspond to the mindset of people looking for solutions to their concerns and challenges.
Informative, strategic content also conveys that you – as the creator of this content – know and understand the situation of potential new customers.