Why are you reading this article? – No, I’m not joking. This is our introduction to a core topic of inbound marketing. A Personal Perspective Because the path that led you here is just as much a part of lead management as the associated process, of which you have long since become a part. Behind this, of course, is lead generation.
The complex, presented simply
Lead management describes a marketing approach for strategic lithuania phone number library and targeted new customer acquisition. According to Wikipedia .
How would you define it?
If you ask me: Lead management is, first and foremost, a decision! I take responsibility as a company for every step, for the path the customer takes to reach me. Because that’s essentially what managing leads means. That’s the credo. And that’s clearly challenging . So the literal meaning of lead management doesn’t mean much without a personal approach.
Digital times, digital leads
Today, the digital customer forms their first impression before they even reach us. And of course, it works for a company to pay to be ranked first in search engine results. Or to post the personal pages of the teams that represent the company. Google Ads, social networks—all of this makes sense.
But the advertising label is emblazoned on the page . Self-promotion you can also send personal emails to people is implicit here. Somehow. A Personal Perspective That’s why many readers, as a digital species, rely on their own research.
People like to consider opinions. Advertising and public reporting, of course, also count. But above all, they measure your company’s expertise by how well you address their questions, their problems, and their personality .
Sometime recently, this article somehow touched on one of your questions. It piqued your interest. That’s why you followed a link that led you here. And if you’re still reading, then we’re doing quite well together!
Above all, we now know that the foundation of digital lead management lies bulk data before the first contact. That it works through the interests of the desired customers. And that it shouldn’t be primarily intended for advertising purposes.
Good online lead management starts with providing support to potential customers.
And, of course, this customer will continue to be supported. They’ll be guided closer to you through conversion, contact, purchase, customer service, etc.