The best email subject lines have one thing in common: they make the email irresistible to the target consumer. In other words, not every email will work for every consumer.
You’re familiar with conversion funnels , right?
At each point in the funnel, consumers egypt phone number library are looking for different types of content.
For example, the top of the funnel is wide open. This is where potential customers first become aware of their needs and (if you’re lucky) your brand. They’re looking for guiding information to help them better understand your product.
If you offer these people a 20% discount, they probably won’t buy it because they’re not ready.
It’s best to use topics that provide value through education.
That’s why the best email subject lines are tailored to a specific audience.
Consider preview text : While preview text (or pre-header) may not be part of the subject line, it works in tandem with it. A pre-header is proven ways to increase website traffic an additional line of text that appears below or beside the subject line in some email clients. Use it to provide extra context and entice clicks.
- Solve pain points : Thoroughly research and analyze the challenges your audience faces so that you can create subject lines that promise to provide solutions. This shows that you understand their needs and have valuable information to share.
- Optimize for mobile devices : Make sure your subject line is legible on mobile devices. People are increasingly checking emails on their smartphones, so optimizing for small screens is crucial.
- Avoid spam triggers : Avoid using too many exclamation points, capital letters, or spammy language. Words like “guaranteed” and “free” can trigger email filters. While this isn’t always a problem, excessive use can affect the deliverability of your messages.
Test emojis strategically :
Emojis can add visual appeal and help sault data your subject line stand out, but use them with caution. Make sure they are relevant to your message and appropriate for your audience.