Did you know that the average (ROI) for email marketing is over $36 for every $1 spent ?
With such impressive stats, you’d be foolish not to send compelling emails that do lead nurturing and add CTAs to your mailing list.
6. Read More Call to Action
A “Read More” CTA is a type of CTA that encourages users to dive deeper into your content. You’ll usually see these CTAs at the end cambodia phone number library of a blog post snippet or article summary. They’re great for engaging readers and boosting your page views.
For example, if you have a cooking blog, you could use “Read More” to add a CTA at the end of a recipe preview, inviting readers to check out the full recipe and instructions.
These types of CTAs are good for:
- News Website
- Blog Posts
- Online Magazine
- Any website with long-form content
Here’s a great “Read More” CTA example from ReadNow.
Image from ReadNow
7. Free Trial/Subscription CTA
Free trial or subscription ctas are how ai is transforming delivery logistics types of CTAs that encourage users to try a service or subscription for free or at a discounted price. These CTAs are particularly effective for Software as a Service (SaaS) companies, online publications, and subscription-based businesses.
This IMPACT+ Subscribe CTA is a great example of this type of call to action.
Image from IMPACT+
You can make your free trial/subscription CTA more effective by:
- Clearly state the trial period or subscription terms
- Highlight value proposition
- Use action-oriented language to create a sense of immediacy
But what kind of CTA should you send?
Well, abandoned cart emails can help sault data you re-engage customers who are interested in your brand.
Or, you can send discount codes to your email subscribers to drive sales and build brand loyalty .
Feel free to experiment and remember to include a link to your website.
This is a great example of an effective email CTA that’s also optimized for mobile devices.
Image from Really Good Emails