Today, the importance of complying with data protection standards seems evident, but this awareness is something very recent, in fact, with less than a decade of legal enforcement . In fact, in Brazil specifically, the General Data Protection Law (LGPD) only came into force in 2020. Since then, much that has been is still little in the context of expectations and what is understood to need to be done in the long term.
The Role of ANPD and the Construction of a Data Protection Culture
While on the one hand data controllers. Especially business companies providing some service. Public administration bodies and often non-profit institutions, have been adapting since the publication of the LGPD in 2018, on the other hand a National Data Protection Authority (ANPD) was established by law with a central role in the implementation and monitoring of the new standard.
The ANPD has been dedicate to
Regulating the rights of data subjects, creating detailed procedures for their exercise. These rights include access to information, rectification of incorrect data, deletion of unnecessary data, data portability and overseas data to the processing of personal data. Establishing these procedures is important to ensure that data subjects can effectively exercise their prerogatives and that controllers know how to deal with these requests in an appropriate manner and in accordance with legal expectations.
To this end, a central point of
ANPD’s activities is to foster a culture of data protection in Brazil . To achieve this goal, the Authority has excellently technically constructed e-commerce website in educational and awareness-raising initiatives aimed at both the general public and specific segments, such as the business sector and the government. The holding of workshops, seminars, as well as the publication of guides and manuals. Are strategies by ANPD to promote good practices and clarify doubts related to data protection. An example of this was the 1st National Meeting of Data Protection Officers held in Brasília in August 2024.
The Empowerment of Data Subjects
Furthermore, protecting privacy in the digital age goes beyond technical and legal security, and is also a matter of empowering citizens . Therefore, an chine directory part of establishing a safe and adequate data protection culture is digital literacy, an effort that involves processing agents, the State and each data subject.