A shopper lands on your website and navigation interested b to c database in a specific product, it must be extremely easy to find it. Otherwise, they will just move on to a competitor. And, once they’ve started a relationship with someone else, it will be more difficult to get them back. So, make sure your navigation and search features are user-friendly.
Thrive Causemetics’ navigation menu helps shoppers find the products they want and make a purchase.
Source: Thrive and navigation Causemetics
Drop-down menus, menu pages, fat footers, and “sticky” buy buttons can help. But, ultimately, you will want to test your navigation and organize it strategically; this is where heat-mapping and other advanced analytics methods really come in handy.
Display product stock levels
One of the most disappointing experiences stay in manchester or liverpool: the match! an online shopper can have, second to a disappointing product, is no product delivery. And, disappointing your customers is an expensive mistake to fix. By displaying stock information on your products, your shoppers know what to expect.
Four hair products on L’ange’s site, one of them grayed out clearly labeled
Source: L’ange
For example, you may only have three of a specific item in stock. If users can’t see that on the front end, and four customers try to make a betting email list purchase at the same time, one of them will miss out. Then, they’ll either reach out to customer service, utilizing your internal resources, or they’ll move away to your competitor and never return. So, display your product stock levels to keep expectations realistic.