For now, let’s stick with locking capture emails in you phone number libraryr first purchase. The overall strategy works like this:
1. Capture site visitors by getting their emails
2. Save abandoned carts while capturing even more emails
3. Pour gasoline on your traffic-generating fire
Let’s dive into these easy steps that any ecommerce store owner can follow, and explore why each step is so important.
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Step 1: Set up an email opt-in for first-time visitors
The industry average conversion rate for prepare for your english bac with 6 smart tips ecommerce sites in the US is about 2.63%. This means that a little under 98% of your site visitors won’t convert into paying customers (let that sink in for a second…).
From working with ecommerce companies, we know that most companies drive around 30% of their revenue from email marketing, so getting site visitors onto your email list is essential.
How many sites have you been on where you’ve seen discounts for your first purchase if you share your email address? Way too many to count, right?
By filling one out, a website visitor is “opting in” to receive emails. Here’s a bar from Poo~Pourri (at the very bottom in darker blue), offering 20% off a customer’s first purchase.
poo-pouri-20Typically, ecommerce sites will offer anywhere from 10% to 20% off for first-time visitors.
This has a few benefits:
Converts website traffic into email subscribers
Trains people to open emails from you (so do a great job with that welcome series)
Makes a purchase more likely from first-time visitors
Opens up a line of communication for further messages and promotions
However, not every ecommerce store owner wants to give away a coupon to first-time site visitors. Maybe you have a premium, luxury brand or you simply want to protect your margins.
If offering a discount off the bat isn’t for you, you could say something like “Sign up for VIP access” instead. Here’s an example from 49th Parallel Coffee Roasters.
49th-optinYou could also create a free betting email list guide or training and use that as your offer – this is easier to pull off in some niches than in others. For cooking utensils and food products, you can offer recipe books. For fashion sites, you can offer a styling tutorial or guide.