The interactive experiences you just saw are allies of engagement. They act in harmony with human
nature itself, which appreciates good interaction.
In addition, these contents teach in an interesting and —why not say it?— fun way . The knowledge that the user acquires has a great impact on their decision, as the Demand Metric study
pointed out.
The interesting thing is that the leads generated tend to be more qualified, since, depending on the
material, the user provides a series of data that will be useful to the sales department . The application
of interactive content is advantageous for several reasons, and we highlight some of them below.
Primary data collection 3-reasons-why-interactive
Concerns about individual data are asia mobile number list growing and obtaining it is no longer as easy as before. It is actually good to see that consumers have become more aware of the importance of their personal information, but companies must find ethical methods to collect it .
Interactive content solves that problem, provided that you provide notice of this collection somewhere on your website. Raw data, delivered autonomously and directly by the user in interactive experiences as they navigate through them , is invaluable.
By obtaining them, you have confirmation that your branding work is working, since the user demonstrated confidence to the point of providing their data.
In addition, the segmentation that data collected directly from the user allows to be carried out is more detailed, which contributes to a greater personalization in the approach to the potential client.
Conversion Optimization 3-reasons-why-interactive
Interactive content encourages conversions ecommerce marketing – the best techniques for 2024 by qualifying leads, which can be done with data obtained from each user interaction. This way, the CTAs and offers displayed can be personalized to be more compatible with their needs and interests.
This has a lot to do with respecting the moment in which the lead is in their purchasing journey . Making a sales approach when they don’t yet know very well that they have a certain problem often has a negative effect. However, personalization is a solution that increases the chances of conversion.
Increased audience engagement 3-reasons-why-interactive
Interactive content increases engagement agent email list by offering users something they want. This balance between expectation and reality makes for a more engaging experience .
Furthermore, in order to receive information, the person must participate, either by providing data or clicking on elements of the content. This is common in video games and we know how captivating this interaction is.
Since the user needs to participate, they tend to consume the content until the end and are likely to continue their experience according to the CTA guidelines.
Companies in the financial sector have been modernizing a lot lately and Content Marketing strategies must follow this movement. As you have seen, interactive content in the financial sector is going in the direction of this need, bringing benefits superior to those offered by traditional content.
Through the Ion Interactive platform, Rock Content can provide your company with a blueprint for producing interactive experiences at scale. Request a free demo now !