Although social m!ia has become an area where marketers are very keen to operate, e-mail marketing, which has been operating for almost 40 years, is still us!. As we read in the latest FreshMail report “Email marketing in numbers” , Marketo research shows that 77% of consumers want to receive marketing offers in their mailbox. This number proves that it is impossible to ignore this form of communication in your activities. Therefore, to help in its effective use, over 11 billion messages sent via FreshMail were analyz! and it was check! on which days and hours recipients are most likely to open and click on messages.
In what month do we send campaigns?
The report shows that marketers are most active in sending mailing campaigns in the last quarter uae email list of the year, i.e. from October to December. This is when the hot season begins in many industries and consumers decide to do their holiday shopping. The fewest campaigns are record! in July, which is the height of the holiday season.
Interestingly, at the end of each quarter, there is a visible increase in activity in this area as companies finally achieve their three-month goals.
The time of sending the campaign is very important, because at any time of the year it is worth adapting to current events and consumer ne!s . In the first two months of the year, there are sales of the autumn-winter collection, winter holidays and Valentine’s Day. In March of this year, an the 10 greatest english adventure and fiction novels email there was information about the ban on Sunday trading and special promotions that were prepar! for this occasion. April is the time when we do spring cleaning, look for clothes for warmer days and plan the May Day holiday. May itself is the communion and barbecue season, which is also worth remembering when sending.
In June, users are looking for last-minute trips
Travel agencies and carriers inform atb directory about promotions on trips, flights, and travel insurance. As we mention! earlier, July and August are the holiday months, when there are the fewest mailings, but at the same time it is an opportunity to inform about summer sales, and at the end of August – about returning to school and preparations for it. In September, registration for training, courses, or studies starts, and in October the hot season for e-commerce begins. November is the time for pre-holiday shopping frenzy, and for those who are late with their shopping, December can co.