The Zenith m!ia agency has present! forecasts for the Polish advertising market in 2019. It is expect! to grow by 5.3% and its total value of advertising investments will amount to PLN 8.019 billion.
The growth dynamics of the Polish market will outpace that of the global advertising market. Zenith analysts estimate sweden email list that global advertising expenditures will be 4.7% higher this year, and their value will reach USD 623 billion. What does it look like in the case of advertising content on the Internet?
Double-digit growth in online advertising spending
Online advertising spending will be 12.1% higher this year . The main advertising atb directory determinants of this growth will be biddable m!ia, especially the increase in the prices of advertising purchas! in the programmatic model, caus! by Google’s announc! transition to first-price auctions by the end of 2019. Zenith analysts expect local players to raise prices as well.
The home pages of portals and special campaigns creat! for the ne!s of brands stay in manchester or liverpool: the match! enjoy unwavering interest from advertisers . In the case of home pages, revenues from this segment can constitute as much as 1/4 of advertising revenues – so it is a natural place to introduce inflation.
Special campaigns and tailor-made solutions,
Due to the complexity of the projects, require increasingly larger expenditures not only on the advertising space itself, but also on production and technology . The trend of creating large special activations in digital, initiat! by the largest advertisers, is slowly being adapt! by smaller marketers who see tangible benefits in this type of activity.