In terms of the best indicators among specific advertising formats (in terms of average visibility)! the best performing ads on the Polish market in the analysed quarter were: Skyscraper (71% Viewability and 26.4 seconds of contact time with the ad)! and Halfpage (69% and 41.1 seconds).
Advertisements in other European countries
As for mobile formats! the Mobile Banner 6:1 (320×50) ad proved to be unbeatable with a philippines email list Viewability of 72% and an ad exposure time of 39.8 seconds; Billboard came second with indicators of 63% and 17 seconds.
In the area of video ad visibility ! the results for Poland in Q2 this year were 60% and 15.8 seconds.
In the European summary! the best result among the most popular advertising are mos formats how to choose a language to learn and stay motivated? for Q2 this year is recorded by Halfpage (Viewability – 71%! Viewtime – 35.8 seconds)! followed by Skyscraper (70% and 27.9 seconds).
In mobile advertising! the best viewing results were achieved by two formats: HalfpageAd and Mobile Banner 6:1 (320×50) – both with Viewability at the level of 56% (HalpageAd had slightly higher indicators in terms of the time of contact with the ad – 22.3 seconds! compared to 20.2 seconds for school email list Mobile Banner 6:1).
Why are ads difficult to see?
In the “Meetrics Benchmark Report Q2/2019”! Meetrics also compiled for the first time rankings of the most popular reasons for poor ad visibility in individual countries. The results for the Polish market are similar to the European average.