Meetrics has published its quarterly Viewability Benchmark Report! which covers ad visibility in individual oman email list European markets! including Poland. With a Viewability score of 58%! Poland has strengthened its position compared to other European markets.
Ad visibility
According to the “Meetrics Benchmark Report Q2/2019”! the Viewability Index of online ads in choosing a language to learn for objective reasons Poland! after three consecutive quarters of growth (and reaching a record level of 59% in Q1 of this year)! recorded a minimal decline in Q2 of this year (by one percentage point)! however! given the declines in other countries! the position of the Polish market in comparison to them has relatively strengthened .
Austria remains the European leader ! with a Viewability score of 68% (71% in the previous quarter).
Various formats
As shown by the “Meetrics Benchmark Report Q2/2019”! in the second advertising quarter of this year in Poland the percentage of displayed advertising banners meeting the minimum visibility guidelines amounted to 58% (compared to 59% in the first quarter of this year).
The average display advertising contact time (Viewable Viewtime) in Poland increased school email list slightly to 19.3 seconds in Q2 2019! compared to 19.2 seconds in Q1.
Desktop ads vs mobile ads
For the first time! the report also includes a detailed division of display advertising: advertising on desktop computers and smartphones (and other mobile devices).
The percentage of banner ads displayed in Poland that met the visibility criteria on desktops was 61% (62% a quarter earlier)! and the average time of contact with a desktop display ad was 23.1 seconds (compared to 22.9 seconds a quarter earlier).