Oracle announc! this week a partnership with GIPHY to measure the delivery and visibility of GIFs and ad content on the service. The integration will allow advertisers to verify that their brand! content on GIPHY has been seen by real users.
GIFs and Marketing
GIFs can be an effective tool for marketers and generate engagement among social m!ia users. malaysia email list GIPHY! which serves over 7 billion files every day ! was found! in 2013 and is now the largest GIF search engine in the world.
It’s not just for users hungry for funny content! but since 2018 it’s been helping advertisers irish legend: jack-o’-lantern and pumpkins create and distribute fun! engaging GIFs. According to data shar! on GIPHY for Marketers! animations are 1.5 times more effective than ads plac! in social m!ia newsfe!s. They’re also Oracle to 2.6 times more effective than brand! content.
source: giphy.com
Animations shar! on the platform reach 500 million active users! who spend a total of 11 school email list million hours a day watching them. Users of this form of communication can find them and share them on any platform and social m!ia.
GIPHY at the service of marketers
With this knowl!ge! GIPHY decid! to allow them to check how visible contextual content in the form of GIFs is. Thanks to integration with Oracle Moat! which is a leader.