In recent years, live video on Facebook Live social media has become one of the favorite formats for users, and of course Facebook had to join this trend. Its streaming platform, Facebook Live , offers brands a very powerful tool to generate engagement and connect with the audience. In this guide we will see what it is, how it works and what it can contribute to your marketing.
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Facebook Live: How to Watch and Use It
What is Facebook Live?
Facebook Live is a streaming tool from Facebook that allows you to broadcast live videos on this social network, both from your computer and from mobile devices. The broadcaster of a video can decide who can see it.
For brands, Facebook Live is a very useful resource to interact with their audience at key moments and events. Users can communicate with the broadcaster through reactions (“like”, “love”, etc.) or with 50 call to action examples for your digital marketing comments. Since live broadcasts easily capture the attention of users, Facebook “rewards” this type of content by increasing its reach.
Addition to using Facebook
Live for commercial purposes, it’s interesting to know that Facebook Live broadcasts can also be used for charitable bz lists purposes . Pages that meet Facebook’s nonprofit requirements can add a “Donate” button to their live videos and thus raise funds for charitable causes, whether their own or those of others.