remains one of the giants of digital Social Networks advertising, but as the years go by, the online environment becomes increasingly complex and it is more difficult to measure the results of campaigns.
To help marketers overcome this challenge, Facebook has launched Conversion Lift , an advanced tool to measure the real impact of Facebook and Instagram ads on sales. We tell you how it works and what it can do for your brand.
Do you want to improve your advertising campaigns on Facebook and Instagram ? Click here to watch the free course that will help you achieve better results for your brand or company.
How Facebook Conversion Lift works to know the impact of ads on sales
What is Conversion Lift?
Conversion Lift is a solution designed to measure the increase in conversions generat. An advertising campaign , going beyond click-based measurements.
According to Facebook data, 91% of users who could purchase a product do not click on ads. And because users use multiple devices throughout their customer journey, cookies only tell part of the story – in fact, it is estimated that data based on them misses as many as 37% of conversions.
Conversion Lift therefore focuses on measuring the increase in conversions among users who have seen one of your ads , but have not necessarily clicked on them. For greater precision, this system considers there are three types of conversions:
Users who have converted argentina consumer mobile number list and have not seen any ads.
Users who have converted and seen the ad, but would have become customers anyway.
How does Conversion Lift work?
Conversion Lift uses a methodology similar to scientific studies , separating users into the experimental group and the control group.
Finally, Facebook compares the conversions in the experimental group and the control group, calculates marketing strategy the increase in conversions among people who saw the ads, and shows the results to the advertiser cmo email list through Ad Manager. For example, if 100 users in the control group converted and 150 in the experimental group, we would have a 50% increase in conversions.