Like so many other things in to Reactivate our lives, the world of SEM has been on pause during the coronavirus crisis. Many advertisers have completely or partially halted their campaigns while waiting to see how the situation evolves, and are now considering reactivating them.
The best strategy for PPC campaigns at the moment depends on your industry in general and the situation of your company in particular. In this article, we are going to look at three different options based on this content : continue as you are, increase investment or prioritize profits.
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PPC Campaigns 3 ideas to reactivate your campaigns
Continue as before with your PPC campaigns
This strategy is suitable for companies that have suffered little negative impact from the afghanistan consumer mobile number list crisis or have even benefited, such as advertisers in the healthcare and consumer packaged goods sectors. Although they have had to change their messaging, revenue has not been seriously affected and costs per click may even have gone down.
If this is your case, here are the recommendations to reactivate your PPC campaigns :
approach. It’s important to be sensitive and respectful, though. If in doubt, find someone “on the outside” to review your copy.
Update your bids . Even if your how to set up email marketing automation for your business competition hasn’t returned yet, don’t revise your bids downwards, as this is a good time to keep your bids high and improve your Quality Score.
Review your budget . Keep in mind
The coming weeks or months you will likely have to invest more at certain times, either due to higher costs per click or because the economic recovery causes a spike in demand.
Invest in remarketing . If your business model is based on repeat purchases, it’s time to target cmo email list consumers who already know you through remarketing lists.