Understanding all the email marketing terms isn’t always easy. But as complicated as the jargon may seem, it’s important to clearly understand the basics. Some terms have legal implications that are crucial to know, while others represent trends and practices that you’ll want to incorporate into your strategy.
So, instead of smiling and nodding your head in those marketing meetings , it’s time to get to know some of the most commonly used terms. To help you get up to speed, we’ve put together this quick glossary of email marketing terms you should know, along with some of our resources. So, let’s get to work.
A/B Testing
It can be difficult to know which aspects of your campaigns—your email subject line or CTA, for example—will yield the best results. A/B testing allows you to test two variations of the same element to see which is most effective.
What is A/B testing in email marketing?
Acceptance rate
This is the percentage of emails you send that are accepted by your recipients’ email servers and is sometimes called the deliverability rate. It does not necessarily cyprus phone number list mean that an email has reached the inbox, but that it has not bounced.
Acceptable spam reporting rate
The rate at which your emails can be reported as SPAM without negatively impacting your sender reputation. Typically, anything over 0.1% (1 report per 1,000 emails) requires your attention and can cause you problems.
A buyer persona is a fictional representation
of your ideal customer. A buyer persona has the archetypal traits of your customer. Such as their age, interests, location, occupation, marital status, income, and more. By email delivery issues: common causes and how to fix them putting a (fictional) face to an unnamed audience, you can better personalize your marketing.
A good call to by lists action (CTA) guides your audience to take the next action. Such as buying, starting a free trial, or signing up. A CTA invites a potential customer to take the desired action, which in turn helps you achieve your marketing goals. Focusing on a single CTA can help you optimize conversions, from your email template to your landing page.