Only 10% of new products succeed. That’s a lot of financial risk – think about the cost of your last launch.
You need to find out if your great idea has legs with the people you think might buy it. But specialist support from market research companies has too big a price tag for all but the largest global companies.
Businesses need
to create new products and services. And that innovation needs shop investment. While no one can guarantee success, you need to de-risk your process to protect your bottom line.
There is an easy way to avoid costly launches…
Enter a simple solution to this tricky conundrum… waitlists!
You can mitigate the risks of launch failure by using a waitlist for your new launches, which allows us to sharpen our ideas in the market, not in our minds.
We do that by putting
our idea out into the world, contacting other people who fit our target market, getting feedback on the idea, and considering their thoughts.
Using waitlists, if we fail at all, we fail fast and fail cheap and learn from the process.
Setting up a waitlist saves your business money at different stages of to save money launching a new product or service. It minimises risk by allowing you to test the market and confirm signals of interest before committing significant investment.
This de-risks your process and saves you money at every stage – from concept to a successful launch. You just need to invest a couple of hours creating a waitlist ChatGPT for Sales: How to Leverage AI with Expert Advice and Ready-to-Use Messaging scorecard and landing page, promote it wherever your audience are, then analyse the goldmine of information to make data-based, strategic decisions.
1. Reduced upfront costs
One of your team comes to you with an interesting to save money bh leads concept for your ‘next big thing’. Before you put any resources into building a prototype, developing software, or designing any part of it – ask your potential customers if they’re interested.