Understanding Google Analytics metrics is essential to intelligently manage your Ads campaigns, content, potential social media results, and more. Here are seven important metrics to analyze:
1. Geographical report
If you target certain regions or are running advertising campaigns in specific markets, the Google Analytics Geographic report will help you analyze how users in those areas behave on your website.
B2B marketers can use this data to determine the effectiveness dubai email list 31062 contact leads of their advertising and identify improvements that need to be made (specific to each region), as well as compare audiences and target users for retargeting campaigns. You can even set up your own segments to separate traffic from your desired locations and analyze it further.
2. Demographics and Interests Report
The Demographics and Interests report will also provide you with valuable insights that can help you better understand your website visitors and their behaviors thumbs up: strategic content marketing for your corporate blog based on attributes like age, gender, affinity categories, and market segments. To access this data, Google Analytics requires additional property-level configuration. Be sure to proactively enable these reports to leverage their insights.
B2B marketers can use the Demographics and Interests report to ensure that the content they’re creating is meeting the needs of their potential prospect. For example, you can determine the attributes of visitors who are downloading an e-book, registering for a webinar, or requesting a free trial. Demographic data can be used
3. Technology Report
This metric shows sessions and engagement metrics by browser and operating system. This can be very useful when testing lead generation pages.
With this report, you can understand which browser is most usa b2b list popular among your company’s buyers and how website behaviors vary by operating system, and you can diagnose any issues based on the user’s specific technology.
4. Behavior Report
The Behavior Report is another great Google Analytics feature that helps marketers demystify website visitors. It offers a New Returning Users report to help you see whether you’re reaching new users who aren’t yet familiar with your brand or encouraging previous visitors to return.